Thanks to Will L. for giving us this link.
Even the Wall Street Journals knows about the "youthful hot rodders". The article pits the Ford Focus against the Honda Civic in who appeals more to the under-30 set. Here is an interesting bit of the article:
Honda's not betting the farm on the Civic, though. Mr. Elliott says Honda is developing a "Generation Y car" for the U.S. market that will come out in a few years. Honda will show one of "three or four" such Generation Y car concepts at the Detroit auto show in January. "It will be edgier than the Focus," says a Honda official.
Full article below.